Firstly, what most people lack is a clear vision. Without a clearly defined vision, most people simply fail and end up 'wondering about'. A strong vision is what is sought least but one of the main reasons for failure. Without a vision, you are just a ship floating in the ocean of business; you are letting the tides dictate your outcome, not the controls of the ship you are manning.

Another reason why people fail is due to a lack of experience and/or knowledge. Without fully knowing what you are doing, how does one expect success? That is why I advice ALL to gain knowledge of what they plan to engage themselves in before jumping in the deep end. One way of eliminating this problem could be by getting a Mentor; someone who has achieved exactly what you aspire to.

Action! It is probably an overstated point, but without MASSIVE ACTION, people will almost always fail at what they are doing. The main cause of a lack of action is Procrastination; this can be defined as a type of avoidance behaviour which is characterised by deferment of actions or tasks to a later time. Sometimes one would have the intention to do something, but then delay it and not do it at all! The above is a classic example of why PEOPLE fail and why great SYSTEMS prevail. We can now turn to the other side of our equation: SYSTEMS.

Great systems that are proven to work are generally hard to find and once found, very expensive. One can conclude that a McDonald's or Burger King Franchise system works but not everyone can afford the franchise fee. They both have great systems and people generally 'work' the system. The system has all the necessary procedures/guidelines in place and these are constantly refined and fine tuned to work better. The problem is it would probably take a random individual many years to develop a great system half as effective as the two mentioned above. An effective system is that which has all the components working in tandem e.g. sales, marketing, finance, client service, operations etc. There are various theories on how to set up the 'sub-systems' above, but this report will not go into this.

So what can we derive from the above and how does one go about attaining or becoming part of a great system? Well, we can probably conclude, from the points given above, that GREAT SYSTEMS are more effective and will outperform PEOPLE!

Successful System

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